LA Clippers Stage Protest Against Donald Sterling

For my class, I was assigned to create a Storify and I decided to make mine based off a topic which concerns me: Racism. I grew up viewing people as being equal no matter the color of their skin. Minorities such as Hispanics and Blacks should be treated no differently than a white person, regardless of anyone’s talents and abilities. I am half Puerto Rican so I stand by my opinion of equality. However, there are still people in this world that think differently. Recently, the LA Clippers basketball team held a silent protest at their play-off game against the Golden State Warriors. The protest was directed at the teams owner Donald Sterling, who was caught in an audio recording making racist remarks. Sterling was recorded arguing with his girlfriend telling her not to bring black people to the basketball games, and not to post pictures with them. This recording went viral, and offended the entire National Basketball Association, as well as dedicated fans to the Clippers. The NBA is currently investigating the recording, and is coming up with a punishment for Donald Sterling.

Check out my Storify!

Cities That I Love

This map includes some of the cities that hold importance to me. I am still living in the town I grew up in, and I have visited Miami in March. Both cities are extremely different from eachother, and that is what intrigues me. I would love to visit Florence in Italy some day. I have an intrest for history, and Florence is known for being old and interesting.

Pepsi is Letting Customers do the Advertising

Well, it’s about time.

Adverblog recently posted an article about how Pepsi is using Vine as an Ad Campaign for their drink Pepsi Max. Social Media users have just gotten used to the Ads and PR Promotions that have slowly been conquering Instagram and Facebook, but now companies are turning into even more social media swavy users, and are now using Vine!

For those who are not familiar with Vine, it is a Social Media App where users can create short videos with captions and post them for public view or for their friends. Almost like a video version of Instagram.

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Pepsi is utilizing Vine for their “Live for Now” campaign which I personally think is awesome.Users will be placed in a competition where they can submit themselves doing something “unbelievable” using the hashtag #livefornow for a chance to be featured on one of Pepsi’s billboards!

I think Pepsi made a smart move in branching out to other forms Social Media. Now that users are getting used to Instagram, and Facebook, Vine is still being used for a more personal type of social media. With Pepsi expanding their advertising moves they are:

  • Setting an advantage for themselves against other soft drink brands
  • Allowing users to follow them, and Re-Vine their promotional videos
  • Allow more chances for creative competitions and sweepstakes amongst followers which will lead to a better brand image
  • Allow users to advertise for Pepsi by creating Vines and using hashtags

I am a big fan of Pepsi’s new campaign and I am definitely going to participate! I think being featured on a billboard would be awesome! Do you have anything unbelievable to share?
Photo Credit: jthornett via Compfight cc

The Future of Journalism and PR

Journalism and Public Relations used to focus solely around the media and press. Public Relations professionals would send pitches and press releases to journalists in hopes that someone would write about them. These journalists, would get hundreds of pitches a day, and a chance that you would get written about if you were not publicly known was slim. But as the years went by, the internet started to expand. Websites where you can share your own news and media started to develop, and the social media generation started to expand. Soon, public relations professionals were looking up journalists social media accounts to see what interests them, instead of spamming them. Soon there were websites and Apps such as Facebook, Twitter, and YouTube where you could share information, photos and videos to promote your organization or company or too simply share a story you think should be known to the public. Now anyone could be their own PR person, and didn’t need to completely rely on journalists to pick up their story.

Company’s used to promote their businesses and products through advertisements. They would hire advertising companies to think of creative commercials that would interrupt the potential buyer, forcing them to watch or listen to the advertisement. These forms of advertisements are expensive, and as the years went by, potential buyers grew smarter and tended to not let the advertisements persuade them. David Meerman Scott, author of the international best seller The New Rules of Marketing and PR explained how the internet is shaping the way advertising is presented. He stated, “The web has opened tremendous opportunity to reach niche buyers directly with targeted information that costs a fraction of what big-budget advertising costs.” Promoting a company used to be solely a one-way interruption, attempting to grasp the viewers attention. As time went on, the internet started to be used to its advantage, and the forms of advertising became interactive. The internet provided companies with tools that are used to engage its buyers with relevant information, and choice, giving useful content when the buyer needs it. Mark Briggs, author of the book Journalism Next believes that journalism has a bright future ahead. He stated, “Think of it as bottom-up journalism instead of top-down.” What he means by this is that instead of focusing on a general audience for news topics, certain news websites are targeting groups of people with certain interests, publishing stories that relate to them. This can come in the form of a blog that focuses on one topic, which can draw targeted attention to the readers that relate. Every person is now a publisher.

However, there are always two sides to every concept, and even though this new world of social media seems great there are also some downfalls. Seth Ashley, author of an article posted on the PBS website called Beyond Gingras: Tech Innovation Alone Will Not Democratize Media┬ábelieves that social media hold little credibility. He states, “This sort of conventional digital-age wisdom reflects a failure to fully consider who has access to information, who can actually produce content, and how content is consumed.” Basically, because anyone can post things onto site such as Twitter and Facebook, it makes the truth of what they say less reliable. The credibility that journalists posses gives us a better belief that what they say is the full truth. But that truth can be distorted in social media.